Current Social Media Design & Copy Standards
Here at FortisOBM, our mission is to empower marketing and business development leaders in the architecture, engineering, and construction (AEC) industry to revolutionize their marketing strategies.
In today’s digital-first world, a robust online presence is not just an option—it’s a necessity for driving growth and enhancing the client journey. Our approach is centered around the five-step marketing funnel, designed to not only attract but also engage, nurture, and convert your online audience into loyal clients.
We understand the unique challenges and opportunities within the AEC industry. Let us guide you through optimizing your social media efforts to ensure they contribute meaningfully to your business objectives, helping you build stronger relationships with your clients every step of the way.
Social media platforms each have their own set of recommended dimensions for images and videos, as well as character limits for text. These recommendations can change over time as platforms update their interfaces and algorithms. Here is a general guide to help you develop custom marketing content for each of the platforms where your brand may be active.
Image and Video Dimensions
Profile Picture: 170x170 pixels on desktop, 128x128 pixels on smartphones
Cover Photo: 820x312 pixels on desktop, 640x360 pixels on smartphones
Shared Images: 1200x630 pixels
Shared Videos: 1280x720 pixels
Video Posts and Ads: 1280x720 pixels
Profile Picture: 400x400 pixels
Header Photo: 1500x500 pixels
In-Stream Photos: 1600x900 pixels (recommended), with a minimum of 600x335 pixels
Video Posts: 1280x720 pixels (landscape), 720x1280 pixels (portrait)
Profile Picture: 110x110 pixels
Square Images: 1080x1080 pixels
Landscape Images: 1080x566 pixels
Portrait Images: 1080x1350 pixels
Stories: 1080x1920 pixels
Profile Picture: 400x400 pixels (recommended)
Cover Photo: 1584x396 pixels
Shared Images: 1104x736 pixels
Video Posts: 256x144 (minimum) to 4096x2304 pixels (maximum)
YouTube
Channel Profile Image: 800x800 pixels
Channel Cover Photo: 2048x1152 pixels
Video Uploads: 1280x720 pixels (minimum for HD)
Character Counts
Post: Up to 63,206 characters
Comment: Up to 8,000 characters
Tweet: Up to 280 characters
Caption: Up to 2,200 characters, but after 125 characters, text is truncated in users' feeds
Bio: Up to 150 characters
Post: Up to 1,300 characters for a personal account, 700 for a company post
Article: Up to 110,000 characters
YouTube
Video Description: Up to 5,000 characters
Comments: Up to 1,000 characters
Map out your marketing strategy from awareness to advocacy with FortisOBM's Client Journey Audit. Our personalized roadmap helps AEC firms navigate the complexities of the buyer’s journey, driving measurable success and sustainable growth aligned with your firm’s business goals. To discover how our audit can empower your firm and elevate your brand presence, click the link below.
