HNTB: Driving Success with Strategic Marketing
Client Details
Name: HNTB
Location: National
Size: 5,000+
Ownership: Employee-Owned
Services: Civil and Environmental Engineering
Client Discipline: Engineering
Markets: Architecture, Aviation, Bridges, Construction Management, Design Build, Digital Infrastructure Solutions, Environmental Planning, Highways, Infrastructure & Mobility Equity, Program Management, Tolls, Transit & Rail, Tunnels, Water
Introduction
HNTB, a prominent national engineering firm specializing in civil and infrastructure design services, faced the challenge of managing high workload seasons within their Central Florida office. Amidst a major highway expansion project commissioned by the Florida Department of Transportation (FDOT), HNTB's marketing department found themselves stretched thin, necessitating additional support to alleviate the strain.
Challenge: Integrating External Marketing Support
In response to this demand, HNTB sought the expertise of FortisOBM to provide strategic marketing consulting services. Acting as an extension of their internal marketing team, FortisOBM played a pivotal role in facilitating marketing activities, allowing HNTB's team to focus on core responsibilities while ensuring seamless project execution.
Solution: FortisOBM's involvement extended beyond mere consultation, as they actively participated in key discussions and planning sessions with HNTB's technical team leaders and business developers (seller-doers). This collaborative approach enabled HNTB to effectively navigate the complexities of proposal development for the highway expansion project, leveraging insights and strategies provided by FortisOBM.
Outcome: Despite the limited onboarding process, FortisOBM seamlessly integrated into HNTB's operations, embodying the role of a true partner rather than an external consultant. Through strategic planning sessions and value proposition discussions, FortisOBM contributed to HNTB's success by providing invaluable support during critical phases of the project.
How FortisOBM Supports HNTB
FortisOBM assists with compliance review for preparation, strategy, and team development, resulting in more project wins and a team committed to the company brand and culture.
Marketing Consulting
Marketing Strategy
Strategic Planning
How Could FortisOBM Help You?
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FortisOBM acts as a partner in business to their clients.
We develop plans for our clients to win and exceed expectations in doing so.
Our combined forty years of industry experience coupled with professional accolades in the marketing and communications industry makes us confident in our ability to deliver on promises.
FortisOBM is a client-centric, results-driven consultant focused on delivering tailored solutions to meet the diverse needs of businesses in the built environment. At FortisOBM, we're driven by a vision to transform not just businesses, but entire communities. By partnering with us, you're not only investing in your business’ success but also in the creation of thriving neighborhoods, communities, and cities.
FortisOBM empowers business owners to thrive in the next era by revolutionizing their businesses and enhancing their brand impact. To learn more about our on-demand or retainer services, schedule a complimentary 30-minute consultation today.
