Avail PM: Marketing for Start-up Growth
Client Details
Name: Avail Project Management
Location: Headquartered in Lowell, MA
Size: 2-5 employees
Services: Owner’s project management and mitigation services
Client Industries: Office, healthcare, higher education, non-profit, industrial/technology, manufacturing, and institutional
Markets: U.S.A.
Introduction
Avail Project Management (Avail PM), an owner's project management consulting firm. They manage a spectrum of projects ranging from small to large, complex new construction, fit-ups, and renovations. Avail PM sought assistance from FortisOBM, a marketing department support provider, to enhance their branding and marketing efforts. By leveraging the expertise of FortisOBM, Avail PM aimed to improve their market presence, establish a competitive brand, attract new business opportunities, and streamline internal processes.
Challenge1: No Cohesive Branding
Focused on providing exceptional customer service, Avail PM, like many startup businesses, lacked a cohesive brand identity including stories, graphics, and messaging. They relied on ad hoc templates and forms to act as their marketing materials. With foresight of limitless growth, Avail PM engaged FortisOBM's services to develop a more unified and visually appealing brand. FortisOBM designed a customized proposal template aligned with Avail PM's brand, highlighting their services, team, methodology, and past projects. Additionally, FortisOBM revamped Avail PM's website hosted on GoDaddy’s limiting website builder, incorporating new brand elements such as infographics and icons.
Recognizing the growing marketing needs, FortisOBM conducted a strategy session with Avail PM's President. During this session, they collaboratively brainstormed a social media marketing plan, business development strategy, and methods to attract potential candidates to support Avail PM's expanding team.
Solution: Avail PM engaged FortisOBM’s services to develop a more unified and visually appealing brand across mediums.
Outcome: FortisOBM designed a customized proposal template aligned with Avail PM’s brand, highlighting their services, team, methodology, and past projects. Additionally, FortisOBM revamped Avail PM’s website hosted on GoDaddy’s limited website builder, incorporating new brand elements such as infographics and icons.
Challenge 2: No Marketing Team
Initially, FortisOBM provided proposal development services to assist Avail PM in managing their increasing project load. However, as Avail PM realized the need for internal support in areas like accounting, billing, and miscellaneous projects, they decided to hire a full-time administrator. This decision allowed Avail PM to optimize resources by combining various responsibilities under one role.
To ensure the administrator could effectively contribute to Avail PM's marketing efforts, they received comprehensive training from FortisOBM. The training focused on developing proficiency in using Adobe InDesign and utilizing The Heart & Head Selling Method™, a proven strategy that had previously contributed to Avail PM's increased win rate. By equipping the administrator with these skills, Avail PM aimed to maintain proposal quality and effectively communicate their value proposition to potential clients.
Solution: To ensure the administrator could effectively contribute to Avail PM’s marketing efforts, FortisOBM provided comprehensive training in Adobe InDesign and The Heart & Head Selling Method™, a proven strategy that had previously contributed to Avail PM’s increased win rate.
Outcome: By equipping the administrator with these skills, Avail PM aimed to maintain proposal quality and effectively communicate their value proposition to potential clients.
How FortisOBM Supports Avail PM
FortisOBM assists with compliance review for preparation, strategy, and team development, resulting in more project wins and a team committed to the company brand and culture.
Marketing Department Coaching
Strategic Planning
Proposal Strategy
Digital Marketing
Brand Development
How Could FortisOBM Help You?
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Client Testimonials
“I work closely with Melinda on developing our services and information graphics for our updated proposals and website. We went through a process and Melinda was great at making quick updates and we were able to meet our deadlines.”
- Mike Bogdan, President, Avail Project Management
FortisOBM acts as a partner in business to their clients.
We develop plans for our clients to win and exceed expectations in doing so.
Our combined thirty years of industry experience coupled with professional accolades in the marketing and communications industry makes us confident in our ability to deliver on promises.
FortisOBM is a client-centric, results-driven consultant focused on delivering tailored solutions to meet the diverse needs of businesses in the built environment. At FortisOBM, we're driven by a vision to transform not just businesses, but entire communities. By partnering with us, you're not only investing in your business’ success but also in the creation of thriving neighborhoods, communities, and cities.
FortisOBM empowers business owners to thrive in the next era by revolutionizing their businesses and enhancing their brand impact. To learn more about our on-demand or retainer services, schedule a complimentary 30-minute consultation today.
