CSL Consulting: A FortisOBM Case Study in Growth
Client Details
Name: CSL Consulting
Location: Headquartered in Massachusetts
Size: Grew from 30 to 60+ employees
Ownership: Owner-run, certified minority-owned business enterprise (MBE)
Services: Project management and mitigation consulting firm in the built industry
Client Industries: Healthcare, higher education, k-12, corporate, development, hospitality, manufacturing, non-profit, retail, research and life sciences, and infrastructure markets
Markets: U.S.A. + growing presence in Canada
Introduction
In 2020, CSL Consulting lacked an in-house marketer to manage proposals and other marketing activities. With the opportunity to bid on several large projects, they contracted FortisOBM for proposal development, resulting in multiple wins on projects in different markets serving new clients.
After these successes, CSL Consulting contracted FortisOBM to do a marketing audit and eventually handed over all marketing activities so their leadership team could focus on growing staff and developing new business. As a result, CSL Consulting:
Won projects across higher education, K-12, industrial, manufacturing, retail, hospitality, pharmaceuticals, life sciences, healthcare industries.
Created a marketing strategy and executed marketing activities driving sales, earning new business, and promoting client engagement.
Doubled in size, growing from 30 to 60+ employees in two years.
Established systems and processes to set up a full-time marketing hire for success.
Challenge 1: Lack of Resources for Proposal Development
Without an in-house marketer, CSL struggled to respond to proposal and qualification requests from public and private sector clientele. They had opportunities to bid on a large, million+ square foot campus development project and numerous higher ed and life science projects, amongst others, but did not have the resources to put the proposals together.
Solution: Referred by connections in the industry, FortisOBM was hired to support proposal development. FortisOBM helped CSL Consulting establish a strategy to incorporate more relevant and high-quality content about the firm in their proposal marketing material.
Outcome: CSL Consulting won projects within the first couple of months, representing a variety of markets and securing new clients.
Challenge 2: Lack of Marketing Strategy and Attention
CSL Consulting’s leadership juggled marketing efforts in addition to managing operations, hiring, and business development, leaving them stretched thin. By necessity, marketing was squeezed into the leftover hours of the week rather than receiving priority attention.
Solution: FortisOBM provided CSL Consulting with an audit of their existing marketing efforts—from data management, social media and print branding to staff resumes and project sheets—with recommendations for how to be more effective. Excited, leadership decided to contract FortisOBM to manage and execute all marketing efforts. FortisOBM’s experienced and detail-oriented team freed CSL Consulting’s leadership to focus on growing their staff and developing new business.
Outcome: From 2020 to present, FortisOBM has served as CSL’s marketing department, driving sales, earning new business, and promoting client engagement.
FortisOBM provides presentation support, proposal development, graphic design, vendor coordination, construction project website design, and more. We have developed and executed strategic marketing plans and have ensured that all marketing collateral—brochures, project profiles, presentations, case studies, and the like—enhance CSL’s professional reputation.
With its significant growth, CSL Consulting is ready to onboard a marketing assistant who will work closely with FortisOBM on marketing activities, strengthening the work that CSL and FortisOBM have accomplished thus far. Together, we’ve streamlined and organized their systems and processes so they can attract quality marketing candidates who can dive in and provide immediate value to the team.
How FortisOBM Supports CSL Consulting
Proposal Responses and Qualifications Process
Web Design
Wayfinding Signage and Construction Phase Logistic Maps
Market Sector Brochures
Website, Social Media, and Case Study Marketing Materials
Project and Marketing Database Maintenance
Presentation Materials
Custom Design Projects
Company Social Media Plan
Business Cards
Communications and Design
Process Improvements
How Could FortisOBM Help You?
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Client Testimonials
CSL is one of many great outcomes we get to share.
“FortisOBM has become a member of our team and has integrated into our values as an organization. Melinda not only anticipates our needs but also gets our team pumped up to tackle presentations and interviews. We wouldn't have been able to grow as an organization without her.” - Ed LeFlore, Co-Owner, Principal
“You [Melinda] have been great. You're capable of filling in the blanks and running with little direction. Your organization and communication are both superior and timely. I look forward to further exploring how you can help improve us!” - Marc Cammarota, Co-Owner, Principal
“Melinda and her team are a great asset to CSL. With so many competing priorities, she brings creative ideas to the table, keeps our marketing initiatives on track, and is able to align them with our business strategy because she knows our business so well. Melinda is an integral member of our team and she is great to work with.” - Ann Davis, Senior Mitigation Coordination
Melinda is a pleasure to work with! She is always so responsive and a team player. She really focuses on the clients expectations and is quick to make sure we are providing well organized, well put together, high level work. She continues to make sure we reach our Marketing goals and pushes us to have forward thinking. - Jen Castiglia, Operations Manager
FortisOBM acts as a partner in business to their clients.
We develop plans for our clients to win and exceed expectations in doing so.
Our combined thirty years of industry experience coupled with professional accolades in the marketing and communications industry makes us confident in our ability to deliver on promises.
FortisOBM is a client-centric, results-driven consultant focused on delivering tailored solutions to meet the diverse needs of businesses in the built environment. At FortisOBM, we're driven by a vision to transform not just businesses, but entire communities. By partnering with us, you're not only investing in your business’ success but also in the creation of thriving neighborhoods, communities, and cities.
FortisOBM empowers business owners to thrive in the next era by revolutionizing their businesses and enhancing their brand impact. To learn more about our on-demand or retainer services, schedule a complimentary 30-minute consultation today.
