LJA Engineering: Copy and Content Facelift

Client Details

  • Name: LJA Engineering

  • Location: Headquartered in Houston, TX

  • Size: 1,700+

  • Ownership: Employee-owned, Private Company 

  • Services: Engineering Consultant

  • Client Discipline: Architecture, Engineering, and Construction and Project Management

Introduction

LJA Engineering was in the process of redeveloping its website to update its services and projects. Despite employing a full internal marketing and communication team, at 64 projects across 14 service lines, the project size was daunting. With a need to meet internal deadlines and marketing/communication support from someone with AEC industry expertise, the team proactively sought out FortisOBM. 

The Marketing Director knew FortisOBM from a prior working relationship and knew that FortisOBM’s deep understanding of the industry culture and language was exactly what LJA Engineering needed. FortisOBM was hired to work alongside LJA Engineering’s internal marketing and communication team to reduce tension and support in meeting internal deadlines.  

Challenge 1: Needed Copy for 64 Projects on the Company Site

With 64 projects across 14 service lines to add to their company portfolio, the LJA Engineering marketing and communication team needed assistance with copywriting, editing, and wordsmithing for the launch of their newly designed website. 

  • Solution: LJA Engineering hired FortisOBM to work alongside their internal marketing and communication team to aid with consistent copy that reflected the LJA Engineering brand.  

  • Outcome: FortisOBM delivered industry-relevant copy with language that accurately and consistently reflected LJA Engineering as a brand throughout each project.  By distributing work and supporting timelines with milestones, FortisOBM met internal deadlines and eased tension across the marketing team. 

Challenge 2: Needed Copy for the Service Page

With 14 service pages to update, the LJA Engineering marketing and communication team needed assistance with copywriting and editing to maintain a consistent tone across all pages. They were also concerned about their limiting budget and meeting internal deadlines. 

  • Solution: LJA Engineering hired FortisOBM to work alongside their internal marketing and communication team to aid in writing, editing, and wordsmithing service pages for accurate and consistent branding for the launch of their newly designed website.   

  • Outcome: FortisOBM delivered quality copywriting across all 14 service pages while working with the marketing and communication team to stay within the original website budget and timeline. The updates were launched on time with the client fully confident in the product quality. 

How FortisOBM Supports LJA 

  • Copywriting

  • Copyediting

  • Website Copy

How Could FortisOBM Help You?

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FortisOBM acts as a partner in business to their clients. 

We develop plans for our clients to win and exceed expectations in doing so.

Our combined thirty years of industry experience coupled with professional accolades in the marketing and communications industry makes us confident in our ability to deliver on promises.


FortisOBM is a client-centric, results-driven consultant focused on delivering tailored solutions to meet the diverse needs of businesses in the built environment. At FortisOBM, we're driven by a vision to transform not just businesses, but entire communities. By partnering with us, you're not only investing in your business’ success but also in the creation of thriving neighborhoods, communities, and cities.

FortisOBM empowers business owners to thrive in the next era by revolutionizing their businesses and enhancing their brand impact. To learn more about our on-demand or retainer services, schedule a complimentary 30-minute consultation today.

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