LJA Engineering: Copy and Content Facelift
Client Details
Name: LJA Engineering
Location: Headquartered in Houston, TX
Size: 1,700+
Ownership: Employee-owned, Private Company
Services: Engineering Consultant
Client Discipline: Architecture, Engineering, and Construction and Project Management
Introduction
LJA Engineering was in the process of redeveloping its website to update its services and projects. Despite employing a full internal marketing and communication team, at 64 projects across 14 service lines, the project size was daunting. With a need to meet internal deadlines and marketing/communication support from someone with AEC industry expertise, the team proactively sought out FortisOBM.
The Marketing Director knew FortisOBM from a prior working relationship and knew that FortisOBM’s deep understanding of the industry culture and language was exactly what LJA Engineering needed. FortisOBM was hired to work alongside LJA Engineering’s internal marketing and communication team to reduce tension and support in meeting internal deadlines.
Challenge 1: Needed Copy for 64 Projects on the Company Site
With 64 projects across 14 service lines to add to their company portfolio, the LJA Engineering marketing and communication team needed assistance with copywriting, editing, and wordsmithing for the launch of their newly designed website.
Solution: LJA Engineering hired FortisOBM to work alongside their internal marketing and communication team to aid with consistent copy that reflected the LJA Engineering brand.
Outcome: FortisOBM delivered industry-relevant copy with language that accurately and consistently reflected LJA Engineering as a brand throughout each project. By distributing work and supporting timelines with milestones, FortisOBM met internal deadlines and eased tension across the marketing team.
Challenge 2: Needed Copy for the Service Page
With 14 service pages to update, the LJA Engineering marketing and communication team needed assistance with copywriting and editing to maintain a consistent tone across all pages. They were also concerned about their limiting budget and meeting internal deadlines.
Solution: LJA Engineering hired FortisOBM to work alongside their internal marketing and communication team to aid in writing, editing, and wordsmithing service pages for accurate and consistent branding for the launch of their newly designed website.
Outcome: FortisOBM delivered quality copywriting across all 14 service pages while working with the marketing and communication team to stay within the original website budget and timeline. The updates were launched on time with the client fully confident in the product quality.
How FortisOBM Supports LJA
Copywriting
Copyediting
Website Copy
How Could FortisOBM Help You?
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