Volteo: A Crisis of Identity
Client Details
Name: Volteo
Location: Central Florida
Size: 2
Ownership: Owner-run, minority-owned
Services: Consulting Services
Client Discipline: Project Management
Markets: Hospitality, Healthcare, Retail, Office, Restaurants, Industrial, Ground Up Buildings, and Campus Planning/Expansion
Introduction
DaLila and Tessa founded Volteo on their combined high-end and large-scale project expertise. As a start-up company, they needed to compete with very large and established firms and develop their reputation in the industry. To do that, they needed a firm brand identity.
After meeting Melinda at CREW Orlando, Volteo hired FortisOBM to provide marketing and brand strategy and development to help them launch their firm and scale efficiently. They knew their boutique approach and custom experience needed FortisOBM’s guidance and coaching to grow and compete in the industry.
Challenge 1: Marketing Materials, Brand Identity, and Strategy
Volteo had the perfect skill set and blend of combined experience to propel their firm forward. Still, they needed essential marketing tools and a firm grasp on how they fit into the industry to develop a reputation, compete, and grow. They struggled to determine a focused starting point from which to systematically evolve their brand and reputation.
Solution: After meeting Melinda through Crew Orlando, Volteo hired FortisOBM to develop essential marketing materials and provide brand strategy. FortisOBM helped Volteo establish a series of strategic phases to create marketing and brand materials to highlight the firm’s boutique approach to the industry.
Outcome: FortisOBM designed and developed a brand logo, email signature, and business card, enabling Volteo to confidently commence strategic industry business development. With marketing and brand strategy, and some education on the evolutionary process of branding, FortisOBM equipped Volteo to launch their firm and scale effectively.
Challenge 2: Need for Brand Copy
Volteo had no standard language or copy from which to pull for their marketing. They needed a master document with standard scopes of copy readily available for diverse marketing needs.
Solution: As part of the marketing strategy, FortisOBM stepped in to assess Volteo’s possible marketing needs, evaluate the firm’s understanding of its own identity, prompt reflective and developmental thinking, and coach the firm on its position in the industry.
Outcome: FortisOBM developed strategic and consistent language in the form of brand copy to serve Volteo’s marketing needs across platforms for key messaging and brand identity.
How FortisOBM Supports Volteo
Marketing Strategy
Brand Development
Coach on the Process of Brand Strategy
How Could FortisOBM Help You?
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Our combined thirty years of industry experience coupled with professional accolades in the marketing and communications industry makes us confident in our ability to deliver on promises.
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