Marketer of the Year: Melinda Colon
With 20 years of marketing experience under her belt, Melinda’s passion for the Architecture, Engineering, and Construction (AEC) industry has set her on a path of undeniable success. She’s not just a leader, she's an exemplary one, inspiring and collaborating with others to reach new heights.
In her role as Communications Director, Melinda has revolutionized the Chapter's digital presence and connectedness among members. She's a pro at fostering volunteer relationships and seeking out research opportunities to continuously improve and provide the utmost value to the Chapter.
Melinda's innovative thinking has simplified and systematized processes for the Communications Committee, establishing her game-changing Pillars of Purpose: People, Communication, Strength, Coordination, and Solutions. Her dedication to improvement has earned her the title of 2019 SMPS Rising Star Award recipient and 2019 SMPS Atlanta Marketer of the Year nominee, solidifying her as a marketing exemplar recognized by the industry.
She's not just about accolades, though. Melinda's impact reaches far beyond herself; she's helping clients secure multimillion- and multibillion-dollar projects, contributing to thriving neighborhoods, communities, and cities. This is a true visionary in action, making a lasting legacy wherever she goes.
As the leader of her growing and successful marketing agency specializing in proposal development, branding, and digital marketing, Melinda leads a top-notch team of marketing and communication professionals serving clients across the country and Canada. Not only is she a leader at her agency, but she also takes her role as Communications Director for SMPS CF seriously, providing support and sound advice to the committee, while also serving as a mentor in the SMPS CF Mentor/Protégé program.
Melinda's dedication to communication and efficiency has revolutionized the way the Chapter operates. She’s brought in project management software (Asana) to streamline processes and enable transparent communication among members, and developed an event request process with turnaround times and approval expectations that provide everyone involved with a sense of ease. No more email trails – she's all about organization and being the Marie Condo of marketing!
With clients and colleagues scattered across the nation, Melinda shares her industry insights and news with clients and SMPS members across the country through various virtual and in-person events. Melinda is a true champion of sharing principles and methods that drive success.
But she doesn't stop there. Melinda's vision is ambitious. She aims to grow FortisOBM to provide on-demand expertise to supplement existing marketing teams, and she's launching Thrive Build AEC, a cutting-edge professional development program for marketing professionals in the industry. With a passion for continuous learning, Melinda has facilitated virtual training, spoken at events, and even launched the AEC Marketing Accelerator program. Her expertise is in high demand, and her problem-solving abilities are second to none.
Melinda Colon is not just a leader; she's an exemplar in the AEC marketing profession. Her dedication to growth, visibility, and advancement in the industry has left an indelible mark, and she's not stopping anytime soon. With her unwavering support for others and her commitment to excellence, Melinda is shaping the future of AEC marketing, one success story at a time.
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